What to look for in Ad tracking software?

The modern world is nowadays dominated by two things: technology and marketing. When it comes to the latter, there’s hardly anything more important than ad-tracking software. It can help you understand where your ads are being shown, how effective they are, which content performs well for your target audience, and much more. Of course, this kind of tool can be very helpful when you want to optimize your campaigns or make them better in general (which most businesses do). However, not all ad trackers are created equal so before you choose one for your business, let’s go through some tips on what to look for when buying/renting such software.

Tracking & Analytics

Tracking & Analytics is an often overlooked but very important aspect of a website, especially if you are making money off of them. You need to be able to track your traffic and know what is working and what isn’t. This will help you make decisions on how the site should be improved or changed in order to increase conversions or sales.

What do we mean by tracking? Tracking can be anything from simple clicks on links all the way up to advanced metrics like bounce rate and time spent on site. Tracking tools will also allow you to see where people are coming from, how they found your website, what pages they land on first when arriving at your site, how much time they spend there before leaving (bounce rate), etc.

Uptime & Speed

Uptime is a critical factor when it comes to ad-tracking software, as it affects your SEO and organic traffic. Uptime is also important for conversions because visitors may not stay on a slow or downtime site.

When people think about uptime, they tend to focus only on speed—but there’s more to the equation than that. A website’s load time is important—it should load as quickly as possible so users don’t get frustrated by waiting too long. But having proper uptime ensures that your site will be accessible at all times, even during high-traffic periods when your server might be struggling under heavy demand (such as during holidays).

Usability And Simplicity

Usability and simplicity are essential for good ad-tracking software. Your team will not use a system that is too complicated, and a complicated system that doesn’t have clear reporting can be difficult to understand. This could lead to mistakes and inefficiencies in the way you run your marketing campaigns.

Ask yourself if the software is easy to install, how many steps are required to set it up, and whether or not it requires a lot of training or expertise on the part of your marketing team members in order to use it effectively. You’re looking at systems that provide streamlined processes so that even non-technical people can use them effectively without taking hours out of their day to set up reports or figure out how things work.

Customer Support

The best ad-tracking software will have a robust customer support system in place. You don’t want to be left waiting days or weeks for an issue to be resolved, so you’ll want to ensure that your provider has a solid plan for handling these things.

A good way to figure out if a company is interested in supporting its clients is by checking out what kinds of contact methods they offer. Do they only have an email address, or are there phone numbers and live chat options as well? How quickly does their customer service team respond?


In conclusion, we can say that ad-tracking software is a powerful tool to help you run your business. It allows you to create and manage campaigns, analyze the performance of each one and compare trends over time. Using an ad tracking platform will give your company more control over its marketing strategy and allow them to take advantage of big data analytics.