In reply to the above question, we must first ask if there is any type of business that can survive without SEO. Although many people and Australian companies still exist and thrive, based on word-of-mouth recommendations and adverts placed in local papers and the like, these are becoming more scarce with every passing year. Even massive companies that are household names, such as Woolworths and Telstra, have an online presence that shows that they are using SEO in some way, shape, or form.
I own a local business – Is SEO relevant to me?
In a word, yes. Not only does having a solid SEO/digital marketing strategy help you get more customers, but it also assures people that your company is legitimate and up and running. The 21st-century Australian consumer will immediately check on Google for an online presence if a company’s services or products are of interest. If you don’t have an online presence, you don’t exist, blunt but true. Of course, there are exceptions to every rule. For example, if you serve the gardening needs of a single street in Brunswick, Melbourne, and have a customer base with no desire to expand, a digital marketing strategy would probably not be needed.
How can I find out more about SEO and whether it’s the right fit for me?
As a relatively new industry, it is normal for many Australians to not know where to get the right information. Although the answer to the above question might be ‘Google it,’ these broad definitions are useless for those looking for specific information tailored to their business, location, and future growth objectives. If you would like more information about SEO in Melbourne or anywhere else in Australia for that matter, there are several friendly digital marketing agencies who will be happy to share their knowledge with you.
How do I pick an SEO Company?
If you know what you want regarding digital marketing services for your website, you need to do a little research before you sign up with any one company. Word-of-mouth recommendations and positive online reviews are good ways to gauge levels of expertise and communication. This said, first impressions do count, so if you call a company and they answer your questions clearly and concisely in laymans terms, and you have a good feeling, go for it, but only after you have checked any review sites such as Trustpilot and Google reviews. It is also important to consider your budget, but don’t automatically opt for the lowest quote, treat the outlay as a business investment and don’t expect immediate results.
In conclusion, it’s rare to find any business that doesn’t use SEO services of some description. You might have spent a small fortune on a website, but if no one visits the site, it’s a waste of money. SEO can and will help your website get noticed and seen by potential customers, some of which will ultimately become valued clients.
