Consumer knowledge is key to the success of your business. Customers will not seek out a business that they do not know about, opting for familiarity and invisibility. So it is important to showcase your company effectively, and exhibition stands are a great way to do this. They can be set up in stores or at conferences, trade shows and other events to attract interest to your brand.
Here are some tips to ensure you showcase your company effectively in public places like these:
- Grab attention
Modular display stands like those developed by T3 Systems can display banners, literature, interactive elements and more to draw attention. They can also include resources to demonstrate products, gather customer information and conduct surveys. Make them eye-catching and communicate key sales and marketing messages while staying true to branding and you will get in the heads of visitors.
When you are going to be at an event, make sure you advertise that fact to confirmed attendees. Announce it on your website, via email campaigns, in newsletters, on your blog and, of course, all over your social media. Let people know where they can find you and they will be drawn to your modular display booth when they arrive.
- Be prepared
Bring along all the supplies you will need to an event. This means:
- Important literature
- Business cards
- Free gifts
Work on preparing your staff who will be in attendance so that they are enthusiastic and present your company in its best light. They must be knowledgeable about your products and services and able to enter an intelligent conversation with prospective customers.
- Set out some clear objectives
What do you actually want to achieve by showcasing your company to the public? Having clear goals listed in order of importance is the foundation of everything else you do. You can prepare marketing materials and your staff in line with the objectives you set out. Everyone will be more focused and your company will be showcased in the way you want it to, targeting the right type of customer. Work out ways to track your progress towards those goals in order to evaluate your performance later.
- Consider holding a contest
Few things attract interest more effectively than a prize giveaway. Enter visitors into a prize draw in exchange for them taking part in your survey or giving you their contact information. Choose prizes that relate to your company in some way. This is a powerful way to attract interest and gather some valuable information about your target market – be sure to follow up with all your new contacts after the event.
There are many obvious advantages to showcasing your company effectively at events, and it is all based on the display stand you set up. Take the time to follow the tips in this post and you will be well on your way to succeeding.