How a master’s in marketing could boost your employability

Focusing on short-term goals can be tempting when looking to kick-start your career. However, when you’re ready to get to the next level, a master’s degree could be the perfect solution. A Master of Arts in marketing gives you an edge. It provides in-depth knowledge of various marketing specializations, including branding, advertising and market research.

Let’s face it. Marketing is a competitive field. So, figuring out ways to stay ahead makes sense. Moreover, an online master’s in marketing from a leading college such as Emerson College could improve your employability. Read on to learn more about what a marketing master’s could do for your future job prospects.

What is a master’s in marketing?

A master’s in marketing program equips today’s marketers with strategic, digital and research skills. While a bachelor’s degree typically last four years, a marketing master’s goes deeper in a shorter time. As a result, it helps students achieve higher-level positions in business-to-business (B2B) marketing or digital marketing. A master’s in marketing is a terminal degree. Furthermore, you could complete it in as little as 15 months.

Why is a degree important?

The ever-changing nature of marketing means pursuing a long-term career that involves keeping up with new trends, tools and technologies. As such, people with a graduate-level marketing degree are generally more employable. Moreover, they could earn a higher salary than their peers without degrees. In fact, the average annual salary of a marketing manager with a degree could exceed $90,000 or even $100,000. In addition to landing a higher-paying job, a marketing master’s degree could also help you move up the corporate ladder faster. So, a master’s degree could help you land your dream job at a digital marketing agency.

How to find the right program

Before looking for a marketing master’s program, do some self-reflection. For instance, consider what you want to get from a degree. Is the program designed to help you get an edge in the job market? Could it help you land your dream job? Next, think about how you want to earn your degree.

Many people prefer to earn their degree online, but you could also attend classes on campus. While you have many options, visit school websites and speak with an admissions advisor. Read other students’ reviews and testimonials. Finally, research the accredited status of any program you consider.

Five reasons why a master’s degree in marketing could boost your employability

Here are five reasons why a marketing master’s could boost your employability: 

  1. A master’s degree could help you land your dream job.
  2. It could increase your earning potential.
  3. Earning a master’s could advance your career.
  4. It could give you more confidence in your skills.
  5. A master’s helps you learn new skills and stay up to date with industry trends.

Is getting a master’s worth it?

Although finding a job is essential, it shouldn’t be the only reason to pursue a master’s degree. A master’s program is beneficial for people interested in advancing their careers. It also allows you to learn more about the field and gain critical skills. After completing a degree, you’ll likely have more career options, better job security and higher earning potential.